How Women Accountants in Kenya are Redefining Leadership Through Strategic Vision and Integrity [AWAK]

Women have consistently proven their unparalleled capabilities in transforming societies and economies. Under the guidance of Professor Fred Ogola, Deputy Vice-Chancellor of Innovation & Enterprise Development at Uzima University and Director at Trailblazer Business Strategies, the Association of Women Accountants of Kenya (AWAK) has been at the forefront of this transformation. Recently, Professor Ogolla supported AWAK in its midterm review of its strategic plan, reinforcing a shared vision of positioning women accountants as globally impactful leaders.

This mid-term review of the status of implementation of their strategic plan was carried out following the three-year strategic plan that Prof. Fred Ogola helped them develop just after the COVID-19 pandemic that called upon African women to impact their profession globally.

Two years ago, I collaborated with AWAK to formulate a visionary blueprint that encapsulates the potential and aspirations of women accountants in Kenya, stated Prof. Ogola. Vision is Globally Impactful Women Accountants,” aims to elevate the role of Kenyan women in financial leadership on the global stage.

This ambitious goal has since catalyzed significant growth and strategic repositioning, setting AWAK apart as a powerhouse rivaling long-established institutions like ICPAK (Institute of Certified Public Accountants of Kenya).

With AWAK now organizing the most influential women’s conference in Africa on 3^rd-7^th March 2025 at Savora Whitesands Dubbed Ladies Leadership & Accountability Conference 2025, the AWAK vision came alive. That is why I encourage both women accountants and non-accountants to make this event a must-attend.

Why the Vision Matters

1. Global Representation: The vision underscores the importance of placing Kenyan women accountants in decision-making roles worldwide.
2. Empowerment Through Leadership: It highlights women’s unique strengths in financial governance—integrity, diligence, and innovation.
3. Driving Economic Transformation: By empowering women accountants, AWAK plays a pivotal role in Kenya’s economic and social development.

Key Achievements of AWAK Members

AWAK members have achieved remarkable milestones, setting benchmarks in public service and integrity. Their dedication is best exemplified by prominent figures such as the Auditor General and the Controller of Budget. These leaders have maintained unwavering transparency and accountability, even in challenging political climates, earning national and global respect.

According to Prof. Fred Ogola, if any leaders in public service in Kenya are delivering with professionalism and integrity, then the price could go to two AWAK members, Controller Budget Margaret Nyakango and Auditor General FCPA Nancy Gathungu.

The Role of Women in Leadership

• Integrity as a Cornerstone: AWAK members are celebrated for their commitment to ethical governance, a critical aspect of financial leadership.
• Service Delivery Excellence: Their impactful contributions underscore the value of women in delivering sustainable solutions to complex issues.
• Advocacy and Mentorship: Beyond their professional duties, AWAK leaders actively mentor the next generation, ensuring a legacy of excellence.

Empowering Women: A Personal Commitment

My support for AWAK aligns with my lifelong commitment to women’s empowerment, inspired by the role my mother played in shaping my educational journey, if not for my mother, I wouldn’t have been a professor, explained Fred Ogola. Growing up, she instilled discipline, encouraged academic excellence, and fostered a culture of competition and collaboration among us siblings.

Lessons from My Mother’s Influence

1. Discipline and Time Management: Dinner by 6:30 PM and study sessions from 7:00-9:00 PM taught us the value of structure and consistency.
2. Academic Excellence: Competing with her in practice exercises from resources like the Top Mark Encyclopedias motivated us to aim higher.
3. Resilience and Empowerment: Her unwavering belief in education as a tool for empowerment is a legacy I carry forward in my professional and personal life.

Strategic Insights for AWAK’s Global Success

To achieve its vision, AWAK must focus on key strategic areas that align with global standards while retaining its unique strengths:

Building Global Networks

• Partner with international accounting bodies to provide members with exposure and learning opportunities.
• Foster collaborations that allow Kenyan women accountants to participate in global initiatives.

• Conduct workshops, seminars, and training sessions that equip members with cutting-edge skills.
• Promote continuous professional development (CPD) to maintain relevance in a rapidly evolving field.

• Amplify the voices of women accountants in policymaking and public discourse.
• Advocate for gender-inclusive policies within the accounting profession.

• Use technology to create interactive platforms for networking and knowledge-sharing.
• Recognize and celebrate member achievements to foster a sense of belonging and motivation.

AWAK’s Competitive Edge Over ICPAK

While ICPAK has long been a dominant force in Kenya’s accounting sector, AWAK is positioning itself as a transformative entity with a distinct edge:

AWAK empowers women to lead with integrity and innovation, addressing unique challenges that ICPAK might overlook.

The association’s emphasis on inclusivity ensures broader representation in leadership, creating richer perspectives and solutions.

AWAK’s initiatives, driven by its members, focus on improving societal well-being through ethical financial practices.

AWAK’s journey is a testament to the power of vision, collaboration, and resilience. As I continue to contribute to this transformative mission, I am reminded of the immense potential that lies within women leaders. With the right strategies and unwavering dedication, AWAK will undoubtedly achieve global recognition.

The Association of Women Accountants of Kenya is rewriting the narrative of leadership and integrity in the financial sector. Its members are not only breaking glass ceilings but are also building stronger foundations for future generations. As we reflect on their journey, it is clear that empowering women is not just an option—it is a necessity for sustainable development.